OUR MISSION

EXPERIENCE QUALITY DESIGN

Founded in 1993, SDG Architects is a full service architecture and planning firm dedicated to providing creative solutions to our clients throughout California and the Western United States. At SDG, our mission remains the same on every project we undertake: we strive to meet the architectural needs of our clients through creative, technology-based design practices, time-sensitive and cost-effective execution, and unparalleled quality and service. With a wide-ranging portfolio and a staff of highly qualified architects and CADD technicians, SDG brings a wealth of experience and practical knowledge to architectural and land planning projects.

OUR LEADERSHIP

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RALPH STRAUSS   |   PRINCIPAL   |   email

In 1993, Ralph Strauss founded SDG Architects as a full-service architecture and planning firm dedicated to providing creative design solutions to clients throughout California and the Western United States.

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JONATHAN STRAUSS   |   PRINCIPAL   |   email

Jonathan Strauss joined SDG Architects in a full time capacity as a Principal in 1999. As General Manager, Jonathan is responsible for overseeing every aspect of the firm’s daily business operations.

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JEFF POTTS   |   PRINCIPAL   |   email

Jeff Potts has over 32 years of experience in the architecture industry and has served 28 of those years at SDG. During his tenure, Jeff has managed projects in a wide variety of architectural categories.

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KEETH LICHTENBERGER   |   PRINCIPAL   |   email

Keeth Lichtenberger began his architectural career at the environmentally-focused Design/Build firm, Line and Space, in Tucson, Arizona. His early experience included the master planning of large resort projects and the design and management of large-scale commercial projects.

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LANCE CRANNELL   |   PRINCIPAL   |   email

The architecture career of SDG Principal Lance Crannell has afforded him the opportunity to work on a broad range of residential, commercial, institutional, and civic architecture projects throughout the state of California.

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JENNIFER MASTRO   |   PRINCIPAL   |   email

Jennifer Mastro is, truly, a born and bred SDG native, having launched her SDG career in 2000 as a summer intern during her college years. With a desire to positively impact the residential housing market, Jennifer found a perfect fit at SDG.

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JONATHAN CLARK   |   PRINCIPAL   |   email

Jonathan Clark is a 2006 graduate of the University of California, Berkeley with a B.A. in Architecture. Having interned at SDG during his time at Cal, Jonathan joined the firm full-time after graduation, steadily rising through the ranks from Designer to Project Manager to Associate, culminating in his promotion to Principal Architect in mid-2021.

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OUR SERVICES

ARCHITECTURE

Our talented team of Architects and Design Professionals combines their professional expertise with a constant focus on quality design. We provide a full range of Architectural services and a collaborative environment that results in successful partnerships with our clients.

  • Multifamily Residential + Mixed-Use
  • Community + Custom Residential
  • Apartments
  • Commercial + Retail
  • Office + Tenant Improvements
  • Hospitality + Fitness
  • Restaurant + Food Service
  • Industrial
  • Sustainable and LEED Design

PLANNING

The genesis of all projects is proper planning. We bring over two decades of experience in Master Planning, Community Development, and Urban Design to each project and work with clients and jurisdictions to develop a plan that will lead to a successful project.

  • Community Design + Land Use Development
  • Master Plan and Neighborhood Design
  • Design Guideline Development
  • Entitlement Services
  • Site Modeling and Visualization

GRAPHIC DESIGN

As a key element of the design process, graphics and visual aids work to communicate the vision. SDG Graphic Designers work with clients to develop beautiful, clear, and concise graphics and color work that enhance each project.

  • Color Studio
    • Master Plan Palettes
    • Master Development Guidelines
  • Branding Studio
    • Branding and Corporate Identity Services
    • Logo Design and Development
  • Rendering Studio
    • Video Production
    • 3D Modeling and Visualization
  • Art Direction and Coordination Services